How to Customize WooCommerce Emails

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Transactional emails are a key piece of your order fulfillment process. They update your customers on their order status, provide valuable information about policies and returns, and are opportunities to encourage repeat sales.

In fact, transactional emails have an open rate of 80-85%, while most marketing emails only average around 20-25%. In spite of those impressive numbers, the majority of businesses don’t customize their transactional emails. And if they’re generic, it’s likely that your shoppers will simply glance at the information they need and move on. This is a big missed opportunity!

Customizing the content of your emails builds trust by providing helpful information that will enable shoppers to make the most of their purchase. Using your own colors, fonts, and language reinforces your brand, provides consistency, and helps you be remembered. And including related products and coupon codes can even lead to additional purchases.

WooCommerce provides built-in functionality that automatically sends customers emails based on order status. How can you adapt these to best fit your business and brand? 

How to edit your transactional emails

To view and update email settings, log into your WordPress dashboard. In the left-hand menu, click on WooCommerce → Settings. 

There, you’ll find several tabs at the top. Click Emails to view the following templates:

• New Order: Sent to the store admin to notify them of a new order.
• Canceled Order: Sent to the store admin to notify them of a canceled order.
• Failed Order: Sent to the store admin to notify them of a failed order.
• Order On-Hold: Sent to customers with details if their order is placed on hold.
• Order Processing: Sent to customers after a completed payment; contains order details.
• Order Completed: Sent to customers when their orders are marked completed; indicates that the order has been shipped.
• Order Refunded: Sent to customers when an order is refunded.
• Customer Invoice: Sent to customers; contains order information and payment links.
• Customer Note: Sent when a customer note is added in the dashboard.
• Password Reset: Sent to a customer after they request to reset their password.
• New Account: Sent to the customer when they create an account.

Click the Manage button to the far right of the email template that you’d like to edit. There, you can customize the email subject line, heading, content, and type. You can also use template variables — with the WooCommerce Follow-ups extension — to quickly and automatically fill in information, like {customer_name}, {order_shipping_address}, or {item_names}. These variables let you personalize emails for each individual customer.

The Additional Content field can be especially helpful for emails that are sent to your customers, like the Completed Order email. Including a special thank you note helps your buyers feel appreciated and adds a touch of brand personality.

Also consider linking to warranty information, return policies, and other documentation that applies to all of your products. Customers should be able to easily access everything they need to know after they make a purchase.

Common design customizations

If you scroll below the list of email templates in WooCommerce Settings → Emails, you’ll see global customization options. Note that changing these options will update all of your email templates at once.

You can make changes to your:

• Header image: An image that you’d like to display at the top of all emails. You might want to use your logo or other brand graphics here.
• Footer text: Information found at the bottom of each email. Include a link to your website and contact information to make it easy for your customers to get in touch.
• Base color: The color used for headings, links, and the background of your email title.
• Background color: The color used for the background of the email.
• Body background color: The color of your email content background.
• Body text color: The color for all written email content.

Click the link that says, “click here to preview your email template” to preview your emails.

Updating elements like color and font to match your website and branding provide a more seamless experience for your customers. After all, if your website uses a blue and yellow color scheme, and the email that your customer receives is orange, they might be confused. If a shopper knows what to expect and feels comfortable with a brand, they’re more likely to become a long-term, loyal customer.

Adding product-specific information

If you sell different types of products, you might want to include specific information that applies to each one in your customer emails. To do this, go to Products and click Edit under the product you want to change. Scroll down to the Product Data section and click Advanced. There, you’ll see a blank box where you can add a Purchase Note.

Purchase Notes can be used in a variety of ways. You could link to a PDF instruction manual or page your customer has special access to. Or, you could include a coupon code for a discount off their next purchase. The goal is to provide as much valuable information as possible to your customers so that they’ll love your products and keep coming back. 

Customizing emails with MailPoet

The MailPoet extension allows you to harness the marketing and customization power of MailPoet for your transactional emails. Start by installing the extension from your WordPress dashboard, just as you would any other plugin. Then:

1. Go to MailPoet → Settings → WooCommerce in your WordPress dashboard, select Use MailPoet to Customize Your WooCommerce Emails and save your settings.
2. Click Open Template Editor.

Now, you’ll use MailPoet’s drag-and-drop editor to make the changes you’d like. Note that the template you’re editing controls the look and feel of all WooCommerce emails, not each one individually. But you can freely edit the areas above and below the email header and primary content area (the space where order information, etc. is displayed). Here are a few things you can do:

• Add your logo to the top of the email
• Change the colors to match your brand
• Include illustrations or other eye-catching images 
• Add a button that links to important content, instruction manuals, support forums, or exclusive offers for new customers.
• Place links to your social media accounts to encourage engagement

Each of those changes just require you to drag and drop content into place — that’s it! No editing templates or writing code. For more information, see the guide to editing WooCommerce emails with MailPoet.

And the best part is that, with MailPoet, you can also take advantage of other marketing tools. Send email newsletters with updates, discounts, or product recommendations. Reach out to new customers with a welcome message or exclusive coupon. Tailor messaging based on the specific product each person purchased. Send abandoned cart emails to those who add products to their cart without checking out. The sky’s the limit!

The audience segmentation options in MailPoet are robust, and allow you to customize your emails so they’re hyper relevant. Here are just a few of the segmentation options you can use:

• Number of email opens
• Whether or not someone clicked a specific link (or any link)
• Subscribe date
• Number of orders
• Whether someone purchased a specific product
• Whether someone purchased within a specific category
• Total spent
• Customer country
• Whether someone has an active subscription

You also won’t have to worry about email deliverability — MailPoet has a 99% deliverability rate, so you can rest easy knowing that your transactional emails will arrive in the customer’s inbox.

Editing emails with the WooCommerce email customizer

The WooCommerce Email Customizer extension allows you to have more control over your emails. Using the WordPress customizer, you can change the image and colors in your email headers, body, and footer. It’s a super simple way to make basic changes without any code.

You can preview your changes in the live editor, but do keep in mind that this extension customizes the design of your emails, not the text or content.

Customizing emails with Mailchimp

There may be times that you’d like to make more extensive changes to your transactional emails. The Mailchimp for WooCommerce extension is one way to do this without touching a line of code. Plus, you can manage all of your email marketing efforts and transactional emails in one place!

To set up the Mailchimp for WooCommerce extension:

1. Navigate to the WooCommerce marketplace and download the Mailchimp for WooCommerce extension.
2. On the left side of your WordPress dashboard, click Plugins → Add New.
3. Select Upload Plugin → Choose File and add the ZIP file that you downloaded from the WooCommerce marketplace.
4. Click Activate Plugin.

Then, you’ll be redirected to the Settings page, where you can sync your store with Mailchimp and set options. Mailchimp provides a full tutorial that will help you get started.

Once Mailchimp for WooCommerce is set up, you’ll be able to:

• Customize order notifications to fit your brand colors, fonts, and more.
• Add recommended products to transactional emails.
• Set up abandoned cart emails.
• Track and segment customers based on purchase history and frequency.

Mailchimp audience segmentation is one of the most valuable methods for sending customized emails. You can segment your audience based on order total, lifetime amount spent, purchase date, and more. This is a great way to encourage additional purchases based on the exact products your customers already bought or other actions they took on your site.

You can also add a promo code block to your emails. This encourages repeat purchases by providing an incentive in the form of a coupon code. The best place to include this is in a post-delivery email because customers have already had a chance to try your product out. If you send it too soon, they may just be annoyed that they couldn’t use it on their original purchase.

Why is this so effective? Let’s say that your customer receives their order, opens it, and is thrilled. They use it for a couple of days and it works just like they want it to. Then, they open their email, and get a discount or free shipping for their next purchase. Since your product is already top-of-mind, they’re more likely to order another one for themselves or purchase one as a gift.

There are countless ways that you can use Mailchimp to customize your emails and make them as effective as possible. Learn more about the options.

Creating custom templates with code

If you’re a developer or are comfortable editing PHP files, WooCommerce provides everything you need to make changes to transactional email templates.

In the left-hand menu of your WordPress dashboard, select WooCommerce → Settings. Then, click the Emails tab at the top. Find the email that you’d like to customize and click the Manage button at the far right. At the bottom of that page, there’s a note that tells you which PHP template is associated with that email. 

Every transactional email consists of a combination of templates. This allows you more control over customization than the other methods listed here.

For example, if you only want to edit your email header, you’ll just need to make edits to the email-header.php file. For changes in the footer, you’ll work with email-footer.php. To edit a specific email template, like the customer invoice, you’ll change customer-invoice.php.

Let’s say that you want to update the color of any links included in your emails:

1. Copy the file found at wp-content/plugins/woocommerce/templates/emails/email-styles.php into your store’s child theme. Note that if you customize the parent theme rather than the child theme, any changes will be overwritten with theme updates.
2. Find the “link” class in the copied file. 
3. Edit the code to change the link color.

.link { 	color: #a4bf9a; }

There are endless customizations you can make. To find out more information on the template structure for WooCommerce emails, check out the Template Structure documentation.

WooCommerce hooks

WooCommerce hooks are a great way to add content to the layout of your emails. Keep in mind that hooks will allow you to add content but not modify existing text. To modify text, see the section above on customizing templates.

Add the snippets below to your child theme’s functions.php file. The hooks that you use depend on what you want to add and where you want to place the content.

Below the header:

To add content below the header, use the woocommerce_email_header( $email_heading, $email ) hook:

 Thanks for shopping with us. We appreciate you and your business!
"; }

After the table:

To add content below the order table, use the woocommerce_email_after_order_table ($order, $sent_to_admin, $plain_text, $email) hook:

Hey! Thanks for shopping with us. As a way of saying thanks, here’s a coupon code for your next purchase: FRESH15
"; }

Above the footer:

To add content above the footer, use the woocommerce_email_footer($email) hook:

 	
' . __( 'Shop', 'woocommerce' ) . '' ); ?>
  

Note: These hooks and customization options are tightly linked to the theme you’re using because of the functions.php file location within your theme files. If you change your theme, you’ll have to move your modified template files or hooks to your new theme.

For more information, read our WooCommerce Hooks documentation..

Start customizing your emails

Customizing the design and content of your emails helps you more successfully update buyers on order progress, promote brand awareness, and encourage repeat sales. No matter what level of coding experience you have, WooCommerce provides a variety of ways to make the changes that you need.

How have you customized your transactional emails to increase sales? Let us know in the comments.

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How to Make It Easy for Gift Buyers to Shop on Your Store

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The holidays are coming. No, not those holidays. All the other ones! 

As the new year takes hold, you have Valentine’s Day in February, followed by Easter, and then Mother’s Day and Father’s Day. All these special days, as well as birthdays and anniversaries, are opportunities to cater your online store to gift shoppers.

The question is — does your online store make it easy for gift shoppers to find what they’re looking for? Remember: this is a different audience than your traditional customers.

To succeed, you want to focus on three things: 

1. Creating a special experience
2. Providing exceptional customer service
3. Increasing average order value

Make the gift-giving experience special

People put a lot of thought into gifts and they want the recipient to know they care. Here are some ways to deliver a great gift-giving experience.

1. Offer gift wrapping

This makes the experience special and convenient at the same time. Have a variety of wrapping paper choices ready to go, offer a selection of patterns, and consider charging a small fee. When a business takes care of everything, it makes the customer feel special and important. 

People will value the time and hassle you save them. Plus, this service adds value to the overall purchase because it gives buyers confidence that their gift will stand out from all of the rest. 

2. Allow personalized gift messages

By offering wrapping and personalized messaging together, you’re providing ‘one-stop gifting’ for your customers. This makes for a great experience because the whole process is completed all at once. The package will arrive wrapped and with a heartfelt message. 

All the work has been done.

You can add gift wrapping and messaging to orders using either the Product Add-Ons or the Checkout Add-Ons extension. Offering these special service perks on the checkout page makes for a great upsell opportunity. And adding this time-saving option to the product page is another incentive for customers to buy. Either way, you, your customers, and the gift recipients walk away winners. 

3. Add greeting cards with personal messages

For the gift shopper who wants to go all the way, don’t just offer the option of writing a message on the gift. Let them include a whole card with a message inside, just as they would if they were preparing this gift in person.

Loom has created the Loom Gift Notes extension to simplify this process for online stores. You let your customers design their own card and write their message. Then, you take their work, print it, and include it in the gift package. 

That is an exceptional, special gift-giving experience. 

Provide exceptional service

Service is about solving problems, making it easy, and having a good attitude. Here are three ways to do all three for people shopping for gifts.

1. Create a ‘great gifts’ section on your website

Shopping for someone else is rarely easy. The simpler you can make it, the more likely you’ll be to convert new customers shopping for birthdays, anniversaries, or special days like Mother’s Day and Valentine’s Day. 

Your gifts section could feature pre-packaged gift boxes that come with several items. This will feel more special to the recipient, and it will also increase your average order size. 

Or sell customizable gift packages that people can build themselves. This adds an element of personalization and makes gift givers feel completely in control.

2. Send delivery updates and tracking

In most cases, gift buyers are trying to meet a special date. You can put them at ease by providing clear expectations for shipping dates and following this up with regular updates about their order. 

Let them know when the package has shipped. Connect them with a tracking ID so they can follow it from your warehouse to their special person’s front door. 

3. Make returns easy

Every now and then, a gift just isn’t right. Make the return or exchange process as easy as possible for gift recipients and you just might win a loyal fan for life. This might mean being a little more lenient about proof of purchase (after all, they’re not the one that placed the order) or extending your return window for those who received a gift. Learn more about making the most of returns.

Increase your average order size

Good service and great experiences help the customer. But you also want this to benefit your business. Making sales is good, but making bigger sales is better. Here are three ways to increase average order size and long term customer value.

1. Sell gift cards and promote them on key pages

Gift cards — including digital ones — make great gifts on their own. But they also work as part of a bigger package. Some people will buy an item first, and if you offer them a gift card at checkout or on your thank you page, they’ll buy that too. 

A gift card also greatly reduces the chances that an item will be returned. You can offer digital gift cards on your online store with the Gift Cards extension. You can sell gift cards directly to the buyer, or let them send it to someone else and include a personalized message. They can even buy multiple cards for multiple recipients, for situations like rewarding a workplace team. 

This is probably your single best way to increase average order size. Most products can be naturally paired with others. Some have nearly essential accessories like batteries and cases. And remember, your gift givers aren’t your typical audience — they may have no idea what accessories are needed for the gift they’re giving.

One approach is to make sure most of the recommended products have lower prices than the initial item, so it doesn’t feel like a very big increase to the final price. But it still pushes up your revenue.

Product recommendations can be positioned as upsells and cross-sells. They can also be presented as ‘frequently bought together,’ a now familiar feature that people appreciate and respond to. You can include these upgrades with the Product Recommendations extension. 

Or, you can do a simplified version of the same thing using this process in your WooCommerce dashboard.

3. Make it easy to gift a subscription

Nothing beats recurring revenue from happy customers. If you have any products or services that fall under a subscription model, you know how great this can be.

But it can be even better if you allow people to buy subscriptions as gifts. 

With the Gifting for WooCommerce Subscriptions extension, a customer can buy a subscription and give access to someone else. That means that they can purchase your digital membership, online course, or subscription box for anyone they’d like.

Watch your language

Remember, if you’re selling to the gift shopper and not the recipient of the gift, the copy on your site and any ads targeting this audience will need to be slightly different. You must appeal to the person looking for easy and great gifts, exceptional service, and a great experience. 

Your headlines and opening copy — whether in an ad or on a product page — help to call out the gift-buying audience. Here are a few tips for how to position your products as gift ideas. The tips refer to the winter holiday season, but the principles apply to any other holidays or gift situations.

Congratulations — you’re now in the service business

By dedicating some thought beyond your target audience to those who buy gifts for your audience, you can open new revenue streams throughout the year. Even if you sell physical products, you’re providing a service experience that needs to be top-notch in the eyes of gift buyers. Your goal is to make it easy for them and boost their confidence that the recipient will be delighted and thankful. 

The tips and extensions in this article can help meet your goals. But remember, you’re in charge of delivering a genuine, great customer service experience. 

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When Price Doesn’t Matter: Ten Reasons Customers Buy

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Business owners and entrepreneurs sometimes get misled by the idea — and the fear — that people will only buy from them if they offer low prices. But price isn’t usually the main reason people buy a product or service.

If that were true, then the lowest priced house brands in grocery stores would constantly outsell the name brands. Nearly everyone would buy coffee in the can instead of from their local specialty shop where it costs ten times as much. People would always drive rather than fly. And no one would eat in restaurants, ever, because it costs much less to cook at home.

When you think about it, you realize there are many reasons that consumers buy products and services besides price.

These reasons should play a great role in the language you use when marketing your products.

There will always be a business willing to charge less than you. Don’t get caught up in the race to the bottom that you can never win. All that does is eat away your profit margins.

Let’s look at ten reasons people purchase products that you can use to overcome price resistance.

1. They’re high quality

Most people would prefer to pay a little more for something that will last. 

You can buy paint brushes at hardware stores for just a couple of dollars. But the bristles start falling out during the first use, and they don’t paint as smoothly or as easily, especially up against edges and corners. They’re basically single-use brushes, and the work will be harder for that one use.

Or, you can buy brushes for ten times more at paint stores. But you can re-use them dozens of times and they work beautifully even in hard to reach places. The quality is worth the higher price. 

Heymat highlights the quality and thought behind all of their products

Emphasize the quality of your product, and customers will happily pay a higher price for it.

2. They meet a need

Needs go beyond food and water. Health products, home repair products, clothing — we need a lot of things. And do we want the product that costs the least, or the one that most effectively meets the need? 

Like water. Most places in the U.S. have drinkable tap water. It’s basically free to drink. If people bought by price alone, almost no one would buy bottled water. Yet, it’s a massive industry. 

Your job is to focus on the need your product meets, the problem it solves, the solution it provides, and how much better, easier, stronger, faster, happier, and simpler it will make people’s lives once their need has been met. Customers will pay more for that. 

3. They’re an investment

For B2B products and services especially, many buyers make purchases because a product is an investment. Online courses fit this category. Hardly anyone needs to take an online course. But there’s value in the knowledge that they’ll gain and, for some, that’s worth paying for. This is why people pay to attend conferences and read books related to their industry.

People can also make investments in their health. They can make investments in their home. They can make investments in their future. Not every investment is financial. 

If you sell something that could be seen as an investment to a buyer, use that in your marketing language. 

4. They contribute to a person’s identity

People buy products that express something about their identity. This could be based on their culture, language, religion, or gender. It could be based on a club or group they belong to. It could arise from a business or business group they’re a part of.

Identity is powerful. This is the ‘community’ language you see sometimes in marketing. Getting people in your community just means that you’ve made your business and its products part of the identity of your customers. Once you achieve that, price becomes a much less important factor when people buy from you.

5. They align with people’s values

Values are distinct from identity, but the power behind them is similar. Values arise from our beliefs and passions — how we see the world and how we want to engage with it and make it better.

Aunt Fannie’s highlights product features like plant-based ingredients and healthier housekeeping to align with the values of their audience

A common value showing up in marketing these days is environmental sustainability. Not everyone cares about that, but a lot of people do, and they look for companies and products that align with their values on this issue.

6. They’re convenient

Convenience is one of the most powerful reasons why people buy products and services. 

Life is frustrating. So much time gets wasted. So many things take much longer to deal with than we want. Any product or service that can save us time and frustration warrants serious consideration. And if it can deliver in a big way, it’s worth paying for, and the price isn’t going to deter us.

This is probably the number one benefit offered by most software products and services — “look at all the time you’ll save!” 

Convenience, and sometimes need, is also why people will pay more for rush shipping.

It’s worth noting here that smart marketers will look for ways to activate multiple buyer motivations for the same product. For example, buying for quality is also more convenient, because it means someone won’t have to waste time repairing or replacing the product they just bought. If it also meets a need and aligns with their values, that’s a huge win for the buyer. Price will be practically a non-factor.

Another reason why consumers buy is because of how your product will make them look to others. Related to this is the fear of missing out — FOMO. Everyone else has this widget, so I need it too. 

But social status goes beyond mere fear. Someone might buy a car because of the statement they think it makes. People buy clothes that make them stand out, or that communicate a message they like. So social status can align with identity and values, too. 

Lots of people eat food and then talk about it on social media. Why? Because they want people to know the great meal they just bought, so they’ll wish they could eat it too. How many people who take pictures of their food also talk about the price? Hardly any.

8. They’re for kids 

This doesn’t just apply to parents. It applies to grandparents, uncles, family friends, friends coming to their birthday parties, even coworkers. 

What motivates people when buying for kids? Price might matter. But what matters more is what role the gift will play in the kid’s life. Three top motivations for buying for kids are:

• Education
• Experience
• Enjoyment

For educational toys and experiences, you’re developing a child’s brain, making them smarter, and improving their thinking and reasoning skills. You’re shaping that child’s future with a game, book, puzzle, or ticket to the science museum.

People buy experiences for kids because they want to give them lifelong memories. They want the child to expand their horizons, taste new foods, see new places, try new things, take new risks, or get better at using their hands. They want the kid to remember and to associate that memory with them — because they gave the gift.

And people buy stuff that kids will enjoy. Seeing the child happy and joyful at receiving the gift is a great experience, even if the buyer ended up spending ten dollars more than they ‘budgeted.’ 

9. They improve security or privacy

Would you be more likely to buy a $20 lock for your door, or a $50 lock? You can’t say, “Well, all things being equal, I’d take the $20 lock.” You can’t say that because all things are not equal. That’s why the second one costs more. It probably has stronger metals, more durable parts, more complicated locking mechanisms that are harder to pick, and other benefits. It might also just look better — there’s the social status element. 

A good door lock appeals to quality, investment (look at what it protects), security, values, and social status. And on top of all that, it meets a need. 

Some products come with GPS tags. That can be a positive security motivator because the person wearing it can be found if they get lost. You see these in outdoor apparel and kids’ backpacks. But that can also be a negative motivator from a privacy standpoint — not everyone wants to be trackable wherever they go. 

Privacy and security sometimes align, and other times oppose each other. You can have products that appeal to either of these, and sometimes both at once. 

And this applies to services, too. A promise not to share information on an email signup form, for example, is an appeal to people’s desire for privacy and security. 

10. They’re something people desire

There’s an old kids’ book, Alexander, Who Used to Be Rich Last Sunday, where a little boy spends and loses all the money given to him by a relative. At one point, he visits a garage sale, and says:

“I looked at a half-melted candle. I needed that candle. I looked at a bear with one eye. I needed that bear. I looked at a deck of cards that was perfect except no seven of clubs and no two of diamonds. I didn’t need that seven or that two.”

Of course, he needed none of these items. But he sure wanted them, and he gave up most of his remaining money to get them. 

People will buy things for no other reason than that they want them. If you sell products that fall into this category, don’t be shy about it. Not every product has to meet a need, have some lofty purpose, or express some cultural ideal that goes back hundreds of years. 

Sometimes, you just want an ice cream bar. 

Hidden Grounds plays to the idea that, well, you deserve their coffee

So don’t be so quick to discount. 

If people want your product, and if you can make it appeal to one, two, or several of the buyer motivations on this list, you won’t need to discount your prices. 

When you know your audience, and understand what’s motivating them to buy your products, you market to them based on that, and you make price just a formality. 

How to utilize buyer motivations in your marketing

Your headlines, subheadings, offers, and calls to action must be written with buyer motivations in mind. Do everything possible to leverage the reasons why people buy so those emotions and motivations are on your customers’ minds when they’re deciding what to buy.

Price will be a factor. But it shouldn’t be the first thing they think about. If all your headlines are screaming about 20% discounts and “we’ll beat the price of any competitor,” you’re announcing yourself as a business that has nothing else to offer besides low prices. 

What you sell has value. You’ve worked hard to build a store and create a brand experience. So don’t get caught up in a price competition. Focus on the benefits you offer and the motivations of your customer. It takes a bit more strategy, but will be worth the effort as you keep strong margins and continue to grow something you’re truly proud of. 

WooCommerce

The most customizable eCommerce platform for building your online business.

==========

Premium plugins, extensions, and themes for WordPress and WooCommerce – Download Free

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Grow your business with thousands of free and paid plugins, extensions, and themes for WordPress and WooCommerce across all your logistical, technical, and marketing needs.

Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

WordPress Plugins – WordPress Themes – WordPress Templates – WordPress Builder – WooCommerce Plugins – WooCommerce Extensions – WooCommerce Themes – CMS Templates – HTML Templates – Web Templates – SEO Plugins

 

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How to Manage Your WooCommerce Site On the Go

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As a store owner, you’re often busy and on the go — selling at events, attending trade shows, meeting clients, forming relationships with suppliers, or traveling — but your shop doesn’t stop just because you’re out of the office.

You need to keep things running and keep customers happy no matter where you are. But how can you do that?

1. Use a card reader

When selling products at a festival, market, or other event, you can accept credit cards in person using a card reader that’s integrated with your online store. This makes things a lot easier — customers won’t have to bring cash with them, and you won’t have to worry about giving exact change.

Many payment gateways integrate with card readers or provide their own, such as:

• WooCommerce Payments. Use the WooCommerce In-Person Payments card reader to accept credit cards, debit cards, and digital wallets like Apple Pay. 
• Square. Take payments directly on your smartphone or tablet.
• PayPal Zettle. Accept PayPal and Venmo (U.S. only), card, contactless, digital wallets like Apple Pay, and more.
• Viva Wallet. Accept a variety of European currencies in person. 
• Stripe. Choose between several pre-certified card readers to customize your checkout experience.

Depending on the gateway you choose, you can also take payments in person, then ship orders out from your WooCommerce dashboard once you get back to your place of business. This provides a lot more flexibility — if you run out of inventory at the event or create custom items, simply pre-sell your products and deliver them later.

If you’re located in the U.S., you can use the WooCommerce In-Person Payments card reader to collect payments on the go. Let’s say you open pop-up shops around your city or have various booths at physical marketplaces. Customers can reserve their product online, then pick it up and pay for it in person — the perfect solution for custom items! 

Or, perhaps you need to collect quick payments without worrying about inventory. Our new Simple Payments feature allows you to create a fast order by simply entering in an amount. While this doesn’t update your inventory, it’s great for times when inventory management is less critical or when speed is of the essence — like having 100 people in a line waiting to purchase the same item.

2. Sync your inventory

If you manage inventory, whether it’s in your workshop, factory, or third-party fulfillment center, it’s important that the items you sell in person are synced with your online orders. After all, the last thing you want is to sell a product you don’t have!

Many payment gateway extensions (like Square) sync inventory as well, but you can also use tools like QuickBooks Commerce or Lightspeed POS to accomplish the same goal. 

And at WooCommerce, we know inventory management is critical to scaling up. With this in mind, we’re actively working on a brand new feature in early 2022 that will allow you to create a quick order. All you’ll need to do is select from your inventory using the WooCommerce Mobile App, then collect payment using the new M2 card reader. This will allow you to stay fully within WooCommerce while syncing your inventory.

 3. Download the WooCommerce Mobile App

If you’re traveling, rushing from meeting to meeting, or working at an event, you may not be able to pull out your computer and connect to wifi to manage your store. The WooCommerce Mobile App provides everything you need to keep your shop running no matter where you are.

• Manage orders. View customer details, verify shipping information from the post office, and fulfill orders.
• Get notifications. Know instantly if someone places an order or leaves a review.
• Track your store. Find out which products are performing the best, see overall revenue, and check out other order data based on specific time frames.
• Print shipping labels. If you’re using WooCommerce Shipping, you can print, purchase, refund, and track shipping labels (and customs forms!) directly from your mobile device. 

4. Download the WordPress app

There’s more to managing a successful online store than just fulfilling orders. With the WordPress app and Jetpack, you can take care of the rest of your site on the go.

• Publish blog posts. Want to get out a quick update or share a story from your event? Add blog posts straight from the app.
• Respond to comments. Stay on top of questions, comments, and reviews.
• Maintain and monitor site health. Update plugins, view site stats, and know instantly if your website ever goes down.
• Restore backups. What if your store does go down and you’re not in the office? With Jetpack Backup enabled, you can quickly restore your website wherever you are.
• Edit pages. Switch out an image, fix a typo, or update your office hours.
• Create new users. If a vendor, employee, or team member needs site access while you’re away, set up an account for them from your phone. 

By accomplishing all of these small but critical tasks from your phone or tablet, you can stay more productive and make the most of your time.

5. Manage customer relationships

Customer relationships are often about more than just fulfilling orders quickly and responding to comments on your site. You need to be able to connect with your audience on a variety of channels and platforms.

Many people use Twitter to reach out to brands with problems, ideas, and feedback. If you’re active on Twitter, download the app and keep track of mentions so you can respond quickly and effectively. The same thing goes for Facebook, Instagram, and other social media platforms. Stay on top of messages and comments to keep customers happy.

Live chat is another excellent way to make yourself available to shoppers, answer pre-purchase questions, and solve any problems that may arise. Extensions like LiveChat also include an app so that when someone reaches out, you can respond directly from your phone, no matter where you are.

6. Set up a tablet at events

If you have a booth in a physical marketplace or sell at events, consider setting up a tablet that people can use to connect with your brand:

• Let people purchase custom orders. Chat with interested shoppers in person about the customization services you offer. Then, allow them to make a purchase on your WooCommerce store using your tablet. This increases the chances of them following through rather than leaving and forgetting to order when they get home!
• Solicit tips. Let’s say you’re an artist that sells artwork online and at events. At a festival, you also paint live to demonstrate your talent. You could easily set up a page on your WooCommerce store that you leave open on your tablet to allow people to tip for the experience.
• Gather reviews. Set up a form on your site to collect reviews from customers. When you’re at an event, ask buyers to take a moment to leave feedback on your items. Then, use those throughout marketing materials.
• Collect email addresses. Add a subscription form to your online store that’s connected to your email marketing tool (like MailPoet or AutomateWoo). Then, even if someone doesn’t make a purchase right away, you can follow up with suggestions, tips, and coupons to encourage one down the road. 

7. Manage ads

If you’re running online advertising campaigns, consider downloading the Google Ads app. It allows you to connect with your account from anywhere — check on your campaigns, edit keywords and budgets, pause campaigns, and create new ads.

This lets you stay on top of your advertising so that you can reach as many people as effectively as possible without going over budget.

Run your store on the go

Even when you’re away from your office, workshop, or factory, you can manage nearly every aspect of your online store — from orders and comments to payments and inventory. The important thing is that you take the time to understand the ongoing tasks involved in running your online store and integrate the right tools to complete those tasks from your phone or tablet.

WooCommerce

The most customizable eCommerce platform for building your online business.

==========

Premium plugins, extensions, and themes for WordPress and WooCommerce – Download Free

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Grow your business with thousands of free and paid plugins, extensions, and themes for WordPress and WooCommerce across all your logistical, technical, and marketing needs.

Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

WordPress Plugins – WordPress Themes – WordPress Templates – WordPress Builder – WooCommerce Plugins – WooCommerce Extensions – WooCommerce Themes – CMS Templates – HTML Templates – Web Templates – SEO Plugins

 

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Get 5500++ Premium Plugins, Extensions, and Themes
Access them all and receive automatic updates as soon as they are available.
Are you looking for the best plugins for your WP website? WordPress Plugins and Themes Download premium and themes. Unlimited Domain Usage. Save Thousands Of Dollars. Instant Download. Latest Version. Styles: Unlimited Domain Usage., Free New Version.
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The Best Free Tools for an Online Store

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Every store owner wants their business to thrive. That means utilizing tools to make operations run more efficiently and help the team behind the scenes make better decisions.

And there are dozens of free tools on the market to do everything from creating amazing graphics to securing your site.

We’ve collected some of the best free tools for an online store and separated them into three sections: growing your business, streamlining operations, and speeding up and securing your store. 

Grow your business

1. Google Analytics 

Known as the world’s leading analytics platform, Google Analytics has helped millions of eCommerce shop owners understand their customers and increase revenue. 

Key capabilities:

• Track and compare website usage data (how many people visit your site, how many pages are viewed, your bounce rate, and more) and compare performance over time.
• View the sources that generate the most traffic (search, social, email, direct, etc.), which pages are the most popular, where visitors originate from geographically, and what traits they have in common.
• Track the results of ad campaigns including customer conversions and the value of those sales. 

At its core, Google Analytics provides an opportunity to understand the effectiveness of your site and marketing efforts. 

If most people leave your site after viewing just one page (this is called a “bounce.”), you could work to improve your bounce rate and sales without even increasing traffic. If you’re spending most of your marketing budget on social media, but the majority of your customers are still coming from another source, you may want to shift your marketing focus.

You can identify the blog posts that are the most popular so you can create more posts like them or focus on optimizing those pages for conversions. 

Your opportunities with Google Analytics are pretty unlimited. From beginners to advanced stores with millions in sales, there’s something it can offer everyone. 

Learn more about how to track your marketing activities with Google Analytics or focus on identifying your highest-spending customers so you can find more.  

2. Vimeo for WooCommerce

Video can be an incredible tool for your eCommerce store. In fact, 72% of people would rather learn about a product through video than text and including videos on your site can increase conversion rates up to 80%. So make the most of it!

The Vimeo for WooCommerce extension harnesses the power of Vimeo to allow store owners to create and embed product videos without any experience. You can either let Vimeo automatically build your video based on product photos and information or edit templates for more control. 

Key capabilities:

• Create product videos using existing templates and either your own photos and videos, or a library of stock footage. There’s no editing experience required!
• Embed videos in your product pages to increase conversions.
• Track your results and learn how your videos are impacting sales.

Vimeo’s already done a ton of the work for you. Use ready-made designs that were built around specific themes: product introductions, new products, sales highlights, and testimonials. And once your videos are completed, you can embed them on product pages, add them to other pages on your site, or use them in marketing campaigns, like email and social media.

3. MailPoet

Email marketing is an incredibly powerful tool for online stores. You can use it to reach potential customers, connect with existing ones, encourage additional sales, gain reviews, and more — all from a list that you own and have full control over. And MailPoet simplifies this process by integrating directly with your WooCommerce store.

Key capabilities:

• Send abandoned cart emails to recover lost sales.
• Create newsletters and email campaigns.
• Personalize automated follow-up emails based on products purchased.

You can use these tools to thank new customers for their purchase and ask for reviews and feedback. You can send emails to people who left your site without checking out and include a coupon code or free shipping offer to encourage them to buy. And, stay top of mind with existing customers through newsletters, occasional tips, and announcements. 

Note: MailPoet offers a free tier for up to 1,000 subscribers.

4. Canva

Canva is a free graphic design program that allows anyone — even those with limited design knowledge — to create social media graphics, slider images, digital ads, and more.

Key capabilities:

• Access an extensive library of stock photos, icons, and fonts.
• Create or use existing templates to work more efficiently.
• Get started with templates that are perfectly sized for the graphic’s purpose (like social media ads).

Canva allows you to create on-brand, professional graphics for your website, emails, ads, and other marketing strategies without purchasing expensive software.

Streamline operations

1. WooCommerce Shipping 

The process of fulfilling and shipping orders can be a hassle. But WooCommerce Shipping was created to make things simpler for store owners. This completely free extension allows you to purchase and print both domestic and international shipping labels directly from your WordPress dashboard, and even includes a hefty discount off of those labels.

Key capabilities:

• Print and manage USPS and DHL labels from your dashboard — even on the go. 
• Start shipping internationally with DHL’s built-in integration and helpful tools.
• Enjoy substantial discounts on shipping costs.

Streamlining your shipping process is one of the best ways to improve efficiency and lower costs. If you master the process, you can lower costs for customers and improve their satisfaction with better than expected fulfillment times. 

2. WooCommerce Payments 

WooCommerce Payments is a payment gateway that you can manage directly within the WooCommerce dashboard. The best part? There are no setup fees or recurring costs.

Key capabilities:

• Accept 135+ currencies. 
• Charge recurring payments.
• Use Instant Deposits for quick access to funds. 
• Integrate with Apple Pay, Google Pay, giropay, and more for a streamlined checkout process.

WooCommerce Payments simplifies the entire process for both you and your customers. You can view payments, check on subscriptions, and issue refunds in the same place you already manage your store. Customers can avoid going to a third-party site to pay and can even use existing accounts — like Apple Pay — to check out. It’s a win-win!

3. WooCommerce Tax 

WooCommerce Tax helps eCommerce owners automatically calculate how much sales tax to collect for each order at checkout. This is a really big deal, because tax requirements can vary dramatically based on the location of your customers. It’s not always an easy calculation.  

Key capabilities:

• Automatically and accurately calculate sales tax by city, country, and state.
• Access support directly from WooCommerce.  
• Use it in 30+ countries — a huge bonus for multinational stores.

Unless you’re a tax professional or just love spending hours making calculations, you’ll be thankful every day that WooCommerce Tax is working for you. Once it’s set up, you can focus on the more important (and fun) parts of running a store while staying in compliance with local regulations. Trust us — it’s a big weight off your shoulders.

4. P2 

Launched in 2020, P2 is a free online team management tool that fosters collaboration and communication by creating a central hub of activity for your company. 

Key capabilities:

• Streamline and better organize company-wide conversations. 
• Protect sensitive information by restricting access to the right employees and contractors. 
• Use an advanced search tool to find exactly what you’re looking for.
• Track project progress, set due dates, and assign tasks.

With all kinds of integrations and the ability to embed multimedia files directly in posts, teams can share simple text updates or post elaborate examples of their project work. P2 serves as a permanent record of company progress and allows cross-team collaborations and insight without compromising security. 

5. The WordPress mobile apps 

Your website doesn’t stop just because you’re out of the office. And with the WordPress mobile app, website management doesn’t have to either. Whether you’re on the subway, on a plane, or just out of the office, you can take care of critical tasks right from your phone or tablet.

Key capabilities:

• Write, edit, and publish blog posts.
• Check site statistics and health.
• Respond to comments. 
• Create new users.

You can make the most of your time by writing posts whenever and wherever inspiration strikes, keeping tabs on everything that happens on your site, and providing access to team members or employees whenever you need to.

6. The WooCommerce Mobile App

The WooCommerce Mobile app makes it possible to manage essential parts of your store from anywhere you can get a connection. View orders, print labels, and track store statistics as they happen.

Key capabilities:

• Create, edit, and publish products.
• Manage orders and print labels if you’re using WooCommerce Shipping.
• Get real-time notifications so you don’t have to constantly check for updates.

Who sits in front of their desktop the entire day? Not even online store owners can be tied down to a single location — business and life happen all day and all over. With this app, you can access order information while packing boxes, check on inventory directly in your warehouse, and even offer refunds on the go.

7. Google Drive and Google Docs 

These two products, both part of Google Workspace, are perfect for teams spread across time zones or just across the office. 

With Google Drive, you can organize and store files in the cloud that can be accessed by anyone with the correct permissions. Keep assets in a file to quickly share essentials with new contractors and revoke access to insider documents when employees move on to their next opportunity. 

Google Docs allows you to work on the same text-based file in real-time with anyone around the globe. Share meeting notes and make edits as you discuss. Review press releases and edit blog posts with a distributed team and more. 

Key capabilities:

• Store and share files from your desktop, tablet, or phone.
• Collaborate in real-time for an “in-person feeling” — even miles apart.  
• Integrate with other office tools like Microsoft Word.

Stop sending documents back and forth through email. Stop asking your designer to send you yet another file type. Store everything in a single, easily sortable place and work together on a unified project file until it’s perfect, approved, and ready to share with the world. 

8. Simplenote 

The name of this tool says it all. Simplenote is a way to keep all your notes — whether collaborative or individual — in one central location for easy access. 

Key capabilities:

• Use tags to organize notes into sections.
• Feel secure with automated backups based on the changes you make.
• Share notes for easy collaboration.

All of your notes stay up-to-date and accurate across every device. Use it to make notes on limited inventory, write down feedback from customers, or jot down points from team meetings. Then, access and edit those notes on your office desktop, phone, and personal laptop. 

Speed up and secure your store

1. WP Super Cache 

This tool enables you to speed up your online store without complicated, confusing optimization steps. It automatically generates static HTML files from your site, then serves those files to site visitors rather than loading a heavier version each and every time.

Key capabilities:

• Turn on website caching with the click of a button.
• Automatically compress site pages to improve speed.
• Integrate with an external CDN for even more power.

By enabling WP Super Cache, you can get your products and valuable information in front of potential customers faster. This encourages them to stay on your site, find what they’re looking for, and ultimately make a purchase.

2. Jetpack Boost 

Jetpack is an all-in-one security, performance, and growth tool that can help any WordPress site. Jetpack Boost is a free part of Jetpack that’s particularly helpful for WooCommerce stores. 

Customers won’t stick around if your store is slow. Plus, speed is a key metric that search engines use to determine ranking positions. Jetpack Boost offers simple solutions for some of the most important performance factors — and great performance goes hand-in-hand with profitability.  

Key capabilities:

• Measure site performance on mobile and desktop.
• Take advantage of one-click fixes like deferring non-essential javascript, enabling lazy loading, and activating Jetpack’s free WordPress CDN. 
• Improve your customer experience and search rankings with a single tool.

With Jetpack Boost, you don’t need to be a developer — or hire one — to improve the health of your site. Maximize performance with the least amount of effort. Your visitors will stick around longer and search engines will reward you, too.

3. Jetpack Security 

Every website needs protection against malicious hackers and bots — and that’s even more true for eCommerce stores. Thankfully, Jetpack offers several security tools for WordPress sites that won’t ruin your profits.

Key capabilities:

• Monitor your site for downtime and get an alert if it’s unresponsive.
• Protect your store against brute force attacks.
• Keep a log of every action that takes place on your site.
• Add two-factor authentication to protect your login page.
• Automatically update WordPress plugins to avoid bugs and vulnerabilities.

These tools all work together seamlessly to protect both your valuable content and your customers’ private information.

Make the most with less

You don’t need a big budget to make significant improvements to your store and operations. Start with a few of the free tools listed above to boost the customer experience, make your site more secure, and improve your workplace operations. As you grow, remember that you should always be investing in new tools and improvements to your processes.

WooCommerce

The most customizable eCommerce platform for building your online business.

==========

Premium plugins, extensions, and themes for WordPress and WooCommerce – Download Free

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Grow your business with thousands of free and paid plugins, extensions, and themes for WordPress and WooCommerce across all your logistical, technical, and marketing needs.

Platform

WordPress – Shopify – Prestashop – Magento – Joomla – Opencart

Brands

WooCommerce – Yoast – Gravity Forms – YIThemes – CodeCanyon – Themeforest – Easy Digital Downloads – WP Rocket – iThemes – AffiliateWP – Give – Toolset / WP-Types – WP All Import – Advanced Custom Fields – Design N Code – WC Vendors Pro – The Events Calendar – Ultimate Member – ArrayThemes – Duplicator Pro – FacetWP – Elementor Pro – SearchWP – Admin Menu Editor – Automatewoo – MainWP – WPFomify – Restrict Content Pro – WPFomify – MyThemeShop – Elegant Themes – WPMU Dev – Thrive Themes – WP Job Manager – Beaver Builder – Divi Booster – Download Monitor – WPML – Themify – Gravity Perks – Admin Columns Pro – LearnDash – Studiopress – EventON – CSS Igniter – Gravity Flow – AppThemes – CyberChimps – Elementorism by CSSIgniter – OceanWP – WP Rich Snippets – Rank Math – Crocoblock – polylang – UpdraftPlus – GeneratePress – EngineThemes – Iconic – clearfy – formidableforms – Wordfence – restrict content pro – premmerce – LifterLMS – ProteusThemes – JoomUnited – wpmailsmtp – aioseo

Categories

WordPress Plugins – WordPress Themes – WordPress Templates – WordPress Builder – WooCommerce Plugins – WooCommerce Extensions – WooCommerce Themes – CMS Templates – HTML Templates – Web Templates – SEO Plugins

 

Don’t be late. visit EYEWP.COM now!! https://eyewp.com/

Get 5500++ Premium Plugins, Extensions, and Themes
Access them all and receive automatic updates as soon as they are available.
Are you looking for the best plugins for your WP website? WordPress Plugins and Themes Download premium and themes. Unlimited Domain Usage. Save Thousands Of Dollars. Instant Download. Latest Version. Styles: Unlimited Domain Usage., Free New Version.
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Turn Your Hobby into a Business in 8 Steps

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Lots of us have hobbies, and lots of our hobbies have the potential to provide a partial or even full-time income. Specialized bracelets, woodwork, hand-crafted clothing, homemade toys — the possibilities for original, one-of-a-kind products are endless, as is the potential demand. 

Online marketplaces like Etsy may seem like the easiest way to start an online store, but then you’re subject to their rules and regulations, which can change at any time. In fact, Etsy automatically enrolls businesses in an advertising program that takes 15% of income from eligible sales — a big chunk of sellers’ hard-earned money!

With WordPress and WooCommerce, you have full control over your content, products, and where your money goes. You can create a store that’s as large (or small!) as you’d like and customize everything to be as unique as your products.

Ready to start a business or expand your sales beyond local shops and farmers markets? Let’s take a look at how to create an online store, generate revenue, and market your products with WordPress and WooCommerce.

1. Name your business and buy the URL

Choose your name carefully — it’ll become a core part of your brand. As you narrow down your list of names, make sure that the URL is available (and isn’t prohibitively expensive).

Pick something that’s easy to remember and easy to spell. Avoid hyphens and numbers; these are easily mistyped or forgotten, and are harder to describe out loud. 

If possible, buy a URL that ends in .com. If you choose something other than a .com, make sure there’s no .com equivalent that’s offensive or a direct competitor. 

2. Choose a hosting provider

Websites are all made up of files. A hosting company stores those files and makes them viewable online. To choose the right host for you, think about:

• Speed. Shared hosting plans, usually the least expensive option, store multiple websites on a single server. This can slow your site down, especially during times of high demand.
• Customer service. Good customer service can save you lots of time and keep your business running smoothly. Look for companies with 24/7 support.
• Safety. To protect your customers and your investment, choose a host that offers automatic backups, malware prevention, and email spam filters.
• Uptime. Servers can sometimes “go down,” which means visitors won’t be able to access your site. Server “uptime” is the percentage of time that the servers are running. You want as high a percentage as possible — many hosts guarantee at least 99%.
• Reviews. Read customer reviews to learn from others’ experiences. This is the best way to learn about a provider’s quality.
• Scalability. Is it easy to switch plans or increase server resources? You don’t want to worry about complicated migrations as your business grows.

Still not sure? Here are a few of the hosts that we recommend.

3. Install WordPress

WordPress is a website creation tool that will form the base of your online store. It’s open source, flexible, powerful, and completely free, which is why it’s the platform of choice for 43% of the web. And beyond that, you can create a beautiful, functional site without any development experience or coding knowledge whatsoever.

WordPress prides itself on easy setup and, under most circumstances, takes only five minutes to install. Most hosting companies offer one-click WordPress installation, straight from their dashboard. Check with your provider for the exact steps you should follow or read this complete guide to installing WordPress. 

4. Select a WordPress theme

A theme determines the design of your website, along with some pieces of functionality. You can choose one with “plug and play” templates, allowing you to simply replace demo content with your own. Or you can pick a theme that lets you use it as a framework for absolutely any design that you can imagine.

Note that a theme that’s built specifically for eCommerce makes the process of setting up your store much easier. And whether you select a free or paid theme, make sure it’s mobile-friendly, loads quickly, and comes from a reputable source. For more tips, read our article about choosing a theme for your WooCommerce store.

The free Storefront theme is a great place to start. It’s clean and simple, but can be customized to meet your exact needs. It also offers several child themes (essentially theme add-ons that enhance the parent theme) made for specific niches. For example, the Galleria theme is perfect for clothing, while ToyShop is a great option for handmade toys.

Check out more themes directly from WooCommerce or see more eCommerce-ready themes from WordPress.org.

5. Install WooCommerce

WooCommerce is the eCommerce leg of WordPress, and is an intuitive, customizable platform for selling online. Use it to create product pages, accept payments, and implement a variety of selling strategies and extensions to serve customers and increase revenue. You can modify the design and functionality to meet the needs of your specific store and scale as much as you’d like. 

Best of all, WooCommerce is free to install and use! To get started:

1. In your WordPress dashboard, navigate to Plugins → Add New
2. Search for “WooCommerce”
3. Click Install now → Activate

The Setup Wizard will walk you through the basic configuration, including a few of the items we’ll go into more detail about below. Congrats, you have a store!

6. Integrate your payment gateway

A payment gateway allows you to securely accept payments online. WooCommerce integrates with all major gateways like Stripe, PayPal, Authorize.net, and Square, along with niche gateways around the world. View all payment gateway integrations.

When selecting a gateway, look at the applicable fees, security, and ease of use, and think about whether you want to take payments in person as well. WooCommerce Payments was created to meet all of these needs, without any upfront or monthly fees. You can manage absolutely everything — from orders and refunds to recurring payments — directly in the WooCommerce dashboard. Plus, take advantage of additional features like multi-currency support, instant deposits, and integration with tools like Apple Pay and Google Pay.

And if you sell products at flea markets or pop-up shops, there are some great options to simplify the entire process. Pair WooCommerce Payments with a card reader to accept payments in person for products reserved online. Or use the new Simple Payments feature to create a quick order on the fly.

Learn more about choosing the right payment gateway.

7. Create product pages

Now that you have the basic structure of your store, it’s time to add some products. You’ll be able to choose from several product types, including:

• Simple: A basic product without options to choose from (e.g. a decorative pillow available only in one size)
• Variable: A product that has options customers can select from (e.g. a T-shirt with size choices)
• Downloadable: A digital product that isn’t shipped (e.g. a printable knitting pattern)
• Subscription: A product that is delivered and charged for on a recurring basis (e.g. a monthly snack box). Note that this product type requires the WooCommerce Subscriptions extension.

Our documentation about Adding and Managing Products will walk you through creating each of these in WooCommerce. Don’t worry — there’s no code required!

Photo © Mirna Sisul

If you’re selling physical products, high-quality photos are key — online customers can’t pick up and hold your items. Take photos in an area that is well-lit (or purchase a simple LED light kit to help you) and free of clutter. This could be as simple as placing your products on a white tablecloth on the floor. 

Show several angles, and take close-up pictures of any important details. You might even consider taking a short video to demonstrate how a feature works or highlight details that are difficult to convey through text. 

Then, write a good description. Focus on how the product benefits the buyer. How will it make them feel? What will it do for them? How will it make their lives better? Use language that speaks to the heart of your target audience. 

Don’t use jargon and industry buzzwords. You can add technical details farther down the page. Here’s a guide on how to write outstanding product descriptions that draw traffic and increase sales. 

8. Create your other website pages

An effective online store offers more than just products; it should give customers all the information they need to make a purchase and convince them to come back. At a minimum, you’ll want a Home page, About page, and Contact page. You may also want an FAQ page to answer the most common questions you receive and make customers more confident in your business and products.  

Photo © https://www.aprilsoderstrom.com/

To create a page, navigate to Pages → Add New in your WordPress dashboard. Then, use the built-in block editor to create unique, beautiful designs without needing to edit a single line of code. Drag and drop text, products, images, buttons, videos, and more! Learn more about blocks built specifically for WooCommerce.

Product planning, inventory, and shipping

How long does it take to craft each item you hope to sell? This matters because you don’t want to outsell your inventory. If you end up with far more demand than you can meet, you run the risk of driving people away who showed up on your site ready to buy. 

WooCommerce offers a number of inventory management extensions that save you time and prevent embarrassing mistakes with customers. As your business grows, efficient operations will become even more important. 

Finally, consider how you’re going to ship products. What shipping providers would you like to use? Do you want to offer free shipping or charge based on cart size or weight? WooCommerce Shipping is a great place to start. It allows you to connect with USPS and DHL, then print shipping labels directly from your dashboard. The best part? You get a hefty discount off those labels, saving you and your customers money. 

For more carriers and shipping options, view our extensions. And if you’re looking for some more direction, our shipping guide can help.

Expand the functionality of your store

Once you’ve built the foundation of your store, you can explore the world of extensions — that is, add-ons that give your store more options and functionality. WooCommerce offers an entire marketplace of extensions that help you increase sales, attract more customers, and manage your business efficiently, including extensions to:

• Sell subscription boxes or ship customers their favorite products on a recurring basis.
• Increase average order size by upselling and cross-selling.
• Reduce abandoned carts and increase customer loyalty.
• Accept deposits upfront before fulfilling larger, custom orders.
• Use WooCommerce as a point-of-sale tool and accept orders in person.
• Reach your customer base and encourage sales with email marketing.
• Sell and price products like decor and frames based on their dimensions or weights. 

Mix and match extensions to realize any functionality or design vision you have. Or, get started with the WooCommerce Essentials collection — a grouping of extensions hand-picked by the WooCommerce team that are perfect for new stores. They cover, well, all the essentials, from marketing tools and product page enhancements to everything you need to regularly back up your store. And, if you purchase multiple options, you get a great discount.

Put on your marketing hat

Building a website is a great start, but now you need the right shoppers to find it. Start by identifying your target audience — a group of people with common traits who are most likely to purchase your product — then experiment with ways to reach them. You might post in groups, join clubs, or place ads on sites that are frequented by your audience. 

One of the most common ways to find new customers is through search engines. Think about what shoppers might type into Google to find the kinds of things you make, and what phrases indicate an intention to purchase. Someone searching, “how to knit a scarf” is less likely to purchase than someone who types, “buy homemade scarf.” 

You can place ads on platforms like Google so that your site appears when someone searches for one of these terms. Learn more about Google Shopping Ads and explore the Google Listings & Ads extension. 

You can also save on advertising costs by trying to show up naturally when someone searches for one of these terms. This can be accomplished through search engine optimization (SEO). Read our beginner’s guide to SEO for all the details.

For successful online marketing, put in consistent effort, be willing to experiment, regularly measure results, and refine the process over time. 

Do you want to sell products on online marketplaces?

In addition to your eCommerce store, you might want to reach other audiences on Amazon or eBay. You can integrate WooCommerce with online marketplaces for a seamless way to make money online. But remember — it’s always best to use a website that you have full control and ownership over as your digital home base.

Learn how to integrate WooCommerce with Amazon or eBay.

Turn your hobby into a business

Hopefully this introduction to online selling has made you feel more confident about starting an eCommerce store. You can do this! Go through the steps. Take your time. Don’t procrastinate. Set goals and commit to them. 

If you do run into any problems or think of any questions, read through our extensive documentation or reach out to our unrivaled support team.

WooCommerce

The most customizable eCommerce platform for building your online business.

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